At INTERNATIONAL Fashion Weeks (IFW), the magic goes beyond the runway. Crafting an unforgettable fashion experience involves meticulous planning, collaboration, and creativity behind the scenes. From selecting iconic venues to coordinating with designers, models, and technical teams, every aspect of an IFW event is carefully curated to deliver an extraordinary showcase. In this post, we’ll take a closer look at the backstage efforts that bring IFW’s vision to life.
1. The Planning Stage
Choosing the Perfect Venue
Finding the right venue is key to creating the desired atmosphere for each IFW event. For example, past locations have ranged from historic landmarks to urban rooftops, each adding a unique touch to the runway shows. Additionally, the team works closely with city officials and local businesses to ensure everything runs smoothly.
Designer and Model Selection
Thousands of applications are received each season from designers and models eager to participate. Consequently, a dedicated committee reviews portfolios and selects participants who bring fresh perspectives to the fashion scene. This process helps maintain the high standard of talent showcased at IFW.
2. Creative Direction and Set Design
Bringing the Theme to Life
Each IFW event has a distinct theme that influences the stage design, music, and overall aesthetic. The creative team collaborates with designers to ensure a cohesive experience, where the runway itself becomes an extension of the collections.
Technical Precision
The set design, lighting, and sound are meticulously planned to complement the designers’ visions. For example, lighting effects may change dynamically to highlight different elements of the collection, creating a multi-sensory experience for the audience.
3. Rehearsals and Preparations
Choreographing the Runway Walks
Models work with choreographers to perfect their walks, timing, and positioning, ensuring a seamless flow during the show. In addition, stylists and dressers assist with quick outfit changes to keep the event running smoothly.
Technical Run-Throughs
The technical team conducts multiple rehearsals to test sound, lighting, and any special effects. Moreover, these rehearsals help identify potential issues and allow the team to make adjustments before the live event.
4. The Day of the Show
Coordinating Backstage Efforts
On the day of the show, the backstage area is a hub of activity. Hair and makeup artists work their magic on models, while designers make last-minute adjustments to their collections. Stage managers communicate via headsets to coordinate cues for music, lighting, and model entrances.
Media Management and Social Media Coverage
The PR team manages press coverage, photographer placements, and live social media updates. Consequently, IFW’s presence on social media is amplified, reaching a global audience.
5. Post-Event Activities
Networking and Follow-Up Events
After the show, networking sessions provide opportunities for designers, models, buyers, and media to connect. Additionally, post-event receptions allow for further discussions about future collaborations.
Feedback and Improvements
IFW values feedback from participants to continually improve the events. Therefore, surveys are conducted to gather insights on everything from event logistics to the quality of the experience.
The Art of Fashion Production
Creating an unforgettable IFW event is an art form in itself. The dedication of countless professionals working behind the scenes ensures that each fashion week is not just a show, but a fully immersive experience. Join us next season to witness the magic of IFW as we continue to push the boundaries of fashion.
