Our Mission

Changing the Face of Fashion

Our mission is to “Change the Face of Fashion” through our work. We hold a platform for artist to freely create in a new way. Breaking barriers in fashion and in the world is how we can provoke change. We tackle 3 aspects of fashion that we feel need to be attended to: Diversity, Sustainability and Human Rights.
Our show programs always reflect our mission. Check the page of our latest event in Amsterdam to get a glimpse of how diverse our program is.

The Philosophy

We are proud to be a leader in supporting the growing community of artists and designers that are a part of the cultural renaissance worldwide and bringing them to International stages.
In 2019, IFW will be hosted in several Major cities all over the world, an immersive fashion experience to showcase the newest collections of international designers. IFW is at the forefront of innovation and design as we foster relationships between fashion tech startups, designers, retailers and the media.
With the support collaboration of industry leaders in the fashion, entertainment and business industries worldwide, IFW is not just a global fashion event, it is a collaboration and a movement of prominent innovators that are passionate about promoting and growing the international fashion industry.


International Fashion Weeks was created by the World Fashion Council (WFC) and marketed by BLADI Media Group (BMG). Both organisations dedicate to international fashion with focus on the emergence of Amsterdam as one of the most important cultural cities in Europe.
BMG was created by Houda in 2016 and worked with several fashion shows. Later, in 2017, she created the IFW and the WFC to produce her own show.
Today, the IFW team is based at an office in Amsterdam, where all eager co-workers and interns dedicate all year long exclusively to the execution of our shows.

Unique Vision

IFW is much more than just fashion. We are dedicated to supporting apparel, design and art communities through a variety of initiatives, partners, organisations, and showcasing the best local innovators in FOOD, ART and MUSIC. We are always open to new ideas and collaborations. In our show, we create an immersive experience full of creativity that goes beyond just fashion.

Management Team

Diana Verena Tavares Berntz 🇧🇷
Valentina Carpita 🇳🇱
Dilara Hocaoglu 🇹🇷
Begum Samurkas 🇹🇷
Hugo Araujo Fernández 🇪🇸
Patricia González 🇪🇸
Renata Sutton 🇮🇱
Ivan Anca 🇪🇸
Harley Pham 🇻🇳
Martha Patzartzi 🇬🇷
Lan Anh Phan 🇻🇳

The Founder

Internationally known for her signature expressions of femininity, romance and elegance influenced by her roots, Dutch Moroccan haute couture designer Houda El Fechka Eddiouane has captivated the fashion world with her creative style and her consistent crafting of statement pieces admired as works of fashion art. Since childhood, she always dreamed of escaping to a world of fantasy. During her technical engineering studies, Houda discovered her innate passion for fashion design when she began sketching dresses to assist her mother who owned an atelier business with a growing clientele. Today, she enjoys an ever-growing haute couture clientele and has successfully established two ready-to-wear lines and Zahra Haute Couture by Houda Eddiouane. Taking her renowned talent into another realm of design, Houda anticipates the official launching of her accessories line in the near future.